What do Clint Eastwood, Tom Hanks, Oprah Winfrey and George W. Bush all have in common…? All have been featured in advertising promoting different CBD products.

Unfortunately, these celebrity endorsements never happened. The ads were false.

Eastwood has filed two lawsuits in response, seeking millions in damages plus a court order making the companies relinquish profits. 

Currently, the federal government does not regulate CBD products. While the U.S. Food and Drug Administration has cracked down on companies making false claims about CBD content in their products, it hasn’t pursued claims of false advertising.

But it looks like the federal government may start enforcing that, too. The Federal Trade Commission recently filed an administrative complaint against a CBD manufacturer for unfair or deceptive practices and false advertising.  

Here at Asterra Labs, we have been candid about the state of the CBD industry: There is little regulation, and so unscrupulous vendors concerned more about profits than consumers are taking advantage. Caveat emptor, or let the buyer beware.

But regulation is coming. The CBD brands that withstand regulatory scrutiny will be those that practice sound science, follow best manufacturing practices, and are transparent in their quality and purity. Brands like Asterra Labs.